StinkyKids was created from the simple request of my daughter to paint her as a ballerina.
What happened as a result of this painting is a testimony of listening to your clients/mentors, evolving original ideas into fresh concepts based on demand and experience, creating a concept that is simple yet relatable, necessary and powerful, proving that through hard work, passion and consistent achievements, a simple idea can be on its way to worldwide success.
My intent when creating the concept for the StinkyKids stories was to empower kids to realize that no one is perfect. Just because you make a mistake or get into trouble does not mean you are a bad kid.
Life is a constant journey of discoveries and learning from one's mistakes. It is how you solve the mistake and learn from the mistake that builds character, integrity and qualities for a great leader and adult. It is the true meaning of being a successful entrepreneur.
One of my greatest successes during the journey of creating StinkyKids was the opening of StinkyKids, The Musical in New York City 2012.
To witness kids laughing, singing, learning and truly having a memorable moment while experiencing the characters come to life on stage was an will forever be a magical moment for me as the creator of StinkyKids.
It was at this moment that I realized StinkyKids was ready to enter the digital space to allow for a much broader audience and 24/7 availability to kids worldwide.
My vision for the animates series is to continue to bring laughs through learning to kids and bring them into a world that they can relate to and inspire to become their own Superhero.
Once Upon a Time...
As a mom, I enjoy sharing stories with my children. I thought that I would share a story with you that has become my family’s favorite. It is the story behind the StinkyKids. This story is one that will make you laugh, make you remember your childhood and my hope in sharing the story, is that it will inspire you to work hard and believe in your dreams…
October 2005, my daughter Emma was 2 1/2 years old and loved ballet. A couple of days before Halloween, Emma asked me, in her sweet little voice, to paint her as a ballerina. Before this simple request, I never considered myself to be an artist. I was a stay at home mom, (who was an accountant before becoming a mom), who loved to do arts and crafts with my children and who always doodled while talking on the phone or watching t.v.
Well, instead of just doodling a picture of Emma as a ballerina, I decided to try to paint her request on a canvas and make it official. After the painting was completed, Emma was so happy and loved my creation. So, I decided to paint a couple more characters on canvas’, including one that resembled my son Max, and showed these paintings to my friends and family members. One of my dearest friends Susan, was one of the first to see these paintings and, being the cheerleader that she is, said “Britt, you should commission these paintings to other families, they are really good”. So I did.
January 2006, I brought my collection of paintings to a local children’s clothing boutique to see if he would hang my art in his store to attract more families interested in commissioning my paintings. He was delighted to do so, but was more interested in the characters that I had created. He wanted to buy the rights to the characters and put them on tee shirts for children. He was impressed by their simplicity, bright colors, and smiling faces, I was impressed that he made such an incredible offer.
Minutes later, I arrived home to my husband Mark, who has always admired my doodles and encouraged me to try to paint, and shared my good news about selling the rights to my characters. While we were trying to work out all of the logistics of such an agreement, I had my ‘aha’ moment and decided to undertake the adventure of starting my own business. (We were at the kitchen table where all great decisions are made.)
While brainstorming a name for the business, Mark and I remembered when our son, Max was an infant, and we used to call him “little stinKer”. Not to describe his smell, but to describe his actions: innocently curious. When our daughter Emma was born we had two “little stinKers”; and these memories lead us, at that moment, to name the company StinkyKids.
Thank you for playing with the StinkyKids and celebrating the innocence and joys of childhood. I truly appreciate your excitement about StinkyKids! Our success is because of your support!!
Love Your StinkyKids!!!!..They’re so stinkin’ cute!!!!